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Intro to Computational Journalism · Session 10

The AI
Aesthetic

How to make your data stories look like journalism, not a template

01 · Recognising the AI aesthetic

Why do so many AI-generated websites look like they were designed by the same person?

Spot the familiar defaults

◈ DATA INSIGHTS
EconomyDeep diveTrending

Exploring India's Economic Landscape

Uncovering insights through data

140Rent index
115Pay index
125Food index
9012015020202025

Illustrative classroom data · 2020–2025 · index, 2020 = 100

Where does your eye go first? What is the finding?

What is each element doing?

◈ DATA INSIGHTS
1EconomyDeep diveTrending

2Exploring India's Economic Landscape

Uncovering insights through data

3
140Rent index
115Pay index
125Food index
9012015020202025

4Illustrative classroom data · 2020–2025 · index, 2020 = 100

  1. 1Badges compete before the story begins.
  2. 2The headline names a topic, not a finding.
  3. 3Three equally loud cards give no priority.
  4. 4The context is quieter than the decoration.

Which helps you understand faster?

A · Defaults

◈ DATA INSIGHTS
EconomyDeep diveTrending

Exploring India's Economic Landscape

Uncovering insights through data

140Rent index
115Pay index
125Food index
9012015020202025

Illustrative classroom data · 2020–2025 · index, 2020 = 100

B · Editorial decisions

Rent rises faster than pay

Rent climbs 40% in five years. Pay increases 15%.

90120150Rent 140Pay 115Food 12520202025Rent +40%; pay +15%

The problem is making
design decisions without
an editorial reason.

Any style can work when it serves the subject and the reader.

Five decisions you own

  1. Hierarchy
  2. Restraint
  3. Typography
  4. Charts as part of the story
  5. Reading experience

If everything is highlighted, nothing is highlighted.

Equal emphasis

City desk · Housing

Rent rises faster than pay

Rent climbs 40% in five years. Pay increases 15%.

A clear reading order

City desk · Housing

Rent rises faster than pay

Rent climbs 40% in five years. Pay increases 15%.

Let the evidence breathe

Decoration carries the emphasis

InsightsLatestKey metrics
140Rent index
115Pay index
125Food index

Discover the numbers behind the story.

Illustrative index · 2025 · 2020 = 100

Space carries the emphasis

Rent outpaces pay

140Rent index
115Pay index
125Food index

Illustrative index · 2025 · 2020 = 100

Whitespace separates ideas. It is not wasted space.

Type should show you how to read

No consistent roles

THE NUMBERS BEHIND THE STORY

A rent index describes change over time, not the monthly amount paid. In this invented series, rent rises from 100 to 140 while pay reaches 115. The gap is the finding; the index definition keeps it honest.

WHAT DOES IT ALL MEAN?

Rent and pay move at different rates.

A repeatable system

Rent rises faster than pay

A rent index describes change over time, not the monthly amount paid. In this invented series, rent rises from 100 to 140 while pay reaches 115. The gap is the finding; the index definition keeps it honest.

Serif: headline + bodySans: labelsBody: 1.6 line heightAbout 50 characters/lineTwo weights

Choose roles, then repeat them. Font pairing is optional; clear hierarchy is essential.

Give the chart an editorial job

A chart dropped into a page

Economic data overview

9012015020202025

Source: data

RentPayFood

A chart that supports a finding

Rent rises faster than pay

Illustrative index · 2020 = 100

90120150Rent 140Pay 115Food 12520202025Rent +40%; pay +15%

Source: invented classroom series, 2020–2025.
Rent +40%; pay +15%. See all values.

Design the next thing I read

No rhythm

Rent and income

A rent index describes change over time, not the monthly amount paid. In this invented series, rent rises from 100 to 140 while pay reaches 115. The gap is the finding; the index definition keeps it honest.

90120150Rent 140Pay 115Food 12520202025Rent +40%; pay +15%

The rent index reaches 140; pay reaches 115.

Illustrative data · 2020–2025

Claim → evidence → explanation

Rent rises faster than pay

A rent index describes change over time, not the monthly amount paid.

90120150Rent 140Pay 115Food 12520202025Rent +40%; pay +15%

What the gap means

The index shows rent growing faster. It does not tell us who can afford a home.

Illustrative data · 2020–2025

Comfortable column width. A chart with room. A clear section break.

Mobile is not optional

Desktop · one story

Rent rises faster than pay

Rent climbs 40%; pay increases 15%.

90120150Rent 140Pay 115Food 12520202025Rent +40%; pay +15%

Illustrative index · 2020–2025 · 2020 = 100

Mobile · same story

Rent rises faster than pay

Rent climbs 40%; pay increases 15%.

90120150Rent 140Pay 115Food 12520202025Rent +40%; pay +15%

Illustrative index · 2020–2025 · 2020 = 100

Source and method ↗

03 · Real examples · 10 minutes

Three publications.
Three different design choices.

Annotation belongs beside the evidence

Real Reuters phone screenshot: a callout titled The sediment plume sits directly above an illustrated seabed mining robot.
The promise and risks of deep-sea mining (2023). © Reuters.
Daisy Chung, Ernest Scheyder and Clare Trainor.

A named process gives the reader a way in.

Text sits beside the thing it explains.

The dark ocean scene explains location.

Open: The promise and risks of deep-sea mining ↗

A reader can check the chart

Authentic Our World in Data Life expectancy chart with a years axis, dates, region labels at line ends, and named data sources below.

Regions are named at the line ends.

Years on the axis; dates on the timeline.

Named sources and downloadable data.

Open: Life expectancy — chart, sources and data ↗

Personality can explain the subject

Authentic screenshot from When Women Make Headlines: the word SUE in the article is echoed at different ranks in country word columns.
When Women Make Headlines (2022). The Pudding.
Leonardo Nicoletti and Sahiti Sarva.

Words become the visual material.

The prose cues a word to inspect.

The form is specific to this story.

Open: When Women Make Headlines ↗

Let’s fix a data story

Open the full before page ↗

Six edits, one better story

  1. Replace the vague headline with a specific finding.
  2. Remove decoration with no purpose.
  3. Give type consistent roles.
  4. Make the strongest chart prominent.
  5. Improve reading width and spacing.
  6. Reflow the page for mobile.
Open full page ↗

Before · Same illustrative figures, chart, source and reporting in both versions.

AI is your implementer, not your editor

Vague

“Make my website look professional.”
“Review my data-story webpage as an editorial designer. Identify five specific problems with hierarchy, typography, spacing and chart presentation. Keep all reporting, numbers, charts and sources unchanged. Explain your proposed changes before editing the HTML and CSS. Avoid unnecessary decorative UI.”
  1. Open your published project. Save a before screenshot.
  2. Identify three specific design problems.
  3. Ask AI to implement the improvements you choose.
  4. Keep data, reporting, charts and sources intact.
  5. Test at mobile width. Save the after.

“The reader couldn’t ___ .
I changed ___ so they could ___ .”

Evaluate clarity: can we find the main point faster? Can we still check the evidence?

Good editorial design makes a storyeasier to understand, and harder to misunderstand.

Instructor notes

Open all notes and the 60-minute plan ↗